2024-11-5 10:49

Huawei 5G-A Intelligent Core Drives Experience Monetization and Business Model Transformation

During the 15th Global Mobile Broadband Forum, the Core Network Industry Salon, themed "Intelligence Reshapes Business", brought together over 100 guests from GSMA Intelligence, Huawei, global telecom operators, and industry partners. The experts discussed how intelligent technologies enable operators to transition from the Connection of Everything to the Intelligent Connection of Everything. They recognized the pivotal role of the 5G-A intelligent core network in transforming business operations and network O&M models in the mobile AI era.

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George Gao, President of Huawei Cloud Core Network Product Line

This year marks the inaugural commercial use of 5G-A. With more than 60 operators worldwide announcing their commercial plans, the adoption of 5G-A is rapidly gaining momentum. For the first time, AI is being integrated into devices, making them smarter and more capable. This surge in on-device AI is driving a boom in applications, devices, and users, facilitating interaction with multi-modal content, multi-layer models, and various scenario devices in innovative ways. The commercial use of 5G-A and on-device AI is ushering in the mobile AI era, where intelligent services are available everywhere. The 5G-A intelligent core network will play a crucial role in this evolution.

George Gao, President of Huawei Cloud Core Network Product Line, emphasized that integrating AI foundation models and agents with the core network enables network intelligence, service intelligence, and O&M intelligence to go beyond mere connections. This integration creates unified entry points for services, experience monetization, and network O&M, helping operators seize service opportunities and reshape operation models in the AI era.

Service intelligence: transforming operators' core services through interactivity and fostering a unified service entry by intelligent calling agents

New Calling is revolutionizing operators' core offerings by introducing HD, intelligent, and interactive capabilities. This innovation is transforming conventional communication methods and ushering in a new era of multi-modal communications powered by 5G-A.

Operators have distinct advantages in developing AI-powered services, including app-free functionality, broad terminal support, and low-latency network connections. In the future, intelligent calling agents will be designed to enable each individual user to operate their own digital assistant.

Network intelligence: reshaping business models with a unified experience monetization entry and transforming from "users look for networks" to "networks can look for users"

The transition is brought by Huawei's Intelligent Personalized Experience (IPE) solution. With this solution, operators can upgrade from traffic monetization to experience monetization.

In the future, the IPE solution will provide a unified experience monetization entry to speed up operators' progress towards building intelligent, personalized experience networks. After existing bottlenecks are broken, users can be aware of their network experiences and get service plan recommendations in real time, greatly improving personalized service experiences.

O&M intelligence: maximizing efficiency of three workflows with unified O&M entry & multifaceted digital employees

Huawei offers the ICNMaster solution, which introduces digital O&M assistants and experts and provides a unified entry for intelligent interactions and capability scheduling, improving operators' efficiency in handling complaints and alarms.

Looking ahead, O&M intelligence is set to encompass a broader range of operational scenarios, with multifaceted digital employees significantly enhancing efficiency of three workflows.

Huawei is committed to collaborating closely with operators and industry partners to drive innovation and create new business value in the mobile AI era, accelerating the progress towards an intelligent world.

来源:厂商供稿

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